I created the illustrations for the website of JHL Unemployment Fund, Finland’s largest public sector trade union. The images were intended to communicate professional pride, reliability and accessibility of member services. The visuals focused on a modern, colourful, clear and warm visual identity that reinforces the Unemployment Fund’s brand and makes it easier for members to perceive its services.
The illustration emphasised real-life work situations and customer orientation, bringing out the perspectives of both jobseekers and professionals using employment protection. The image processing ensured a high quality and coherent visual style, seamlessly integrating with the colour scheme and structure of the website.
This project is a good example of how carefully planned and executed photography can support website usability, brand credibility and clarity of communication.
