Domestic manufacturer of boat deck materials conquering the American market
I did a photo shoot for Smartdeck, a domestic manufacturer of boat deck materials that aims to conquer the American market with high quality, lightweight foam deck materials. Smartdeck’s innovative material provides boaters with a cost-effective, easy-to-install, maintenance-free solution that will stand up to demanding conditions.
The aim of the shoot was to create visually strong imagery suitable for international marketing, highlighting the durability, premium look and practicality of the material.
Through careful lighting and highlighting of details, I ensured that the end result would work effectively in both digital and print marketing materials – especially as Smartdeck expands into the American boating market.
The images ended up in brochures, advertisements, on the website and on the wall of the stand at the world’s leading Metstrade boat show, where Smartdeck presented its innovative boat deck materials to an international audience.
