Highlights of an animal-friendly shopping environment
Together with Advertising Agency 4D and little Coco, I created a mood survey for the Plaza Shopping Centre in Salona as part of the Häikivät Päivät campaign, which aimed to emphasise animal-friendliness and highlight the open atmosphere of the Plaza for customers with pets.
Highlights of the Plaza Shopping Centre campaign
The aim was to convey the warm and inviting atmosphere of the shopping centre and to highlight its pet-friendliness, which makes the shopping experience more comfortable for all customers – including furry friends.
Visual implementation
✅ Highlights of the Plaza during the campaign
✅ Emotional shots highlighting the animal-friendly atmosphere
✅ A natural and vivid style of photography that supports the campaign’s message
Marketing in a variety of ways
The images were used in the shopping centre’s marketing channels, social media campaigns and promotional materials to ensure that the message of Plaza’s pet-friendliness reached a wide audience. The images were also used to highlight the mall’s amenities and variety of services.
Pet-friendliness as part of the brand
Plaza wanted to highlight a friendly and flexible customer experience where pets are as welcome as other customers. The images conveyed a relaxed and happy atmosphere where shopping is easy, even with animal friends.
The images played a major role in creating a visually appealing and approachable look for the Plaza, reinforcing its position as a customer-focused and pet-friendly shopping centre.
