I took marketing photographs of POS product displays and other in-store solutions for a global industrial manufacturer that make it easier to display products and make shopping smoother. The photos were taken in a real environment in a domestic K-Supermarket.
The images were designed to highlight the practicality of the products, their high quality finish and their role in effective shelf management.
You will inevitably come across these product pushers in almost all shops, where the manufacturer’s products are widely available in different product categories.
The photograph also captured the display of various pharmacy products, such as Nicorette and Nicotinell, on market shelves. The aim was to highlight the clear positioning of the products and the functionality of the store space.
Product work among familiar and safe domestic brands
This project is an example of how carefully planned and executed photography can highlight the imperceptible but key innovations in everyday life and help a manufacturer to strengthen its visibility in the market.
