Many people have asked me to show some behind-the-scenes footage. So what the hell, here’s a sneak peek.
Behind the scenes
Here’s a very simple first part, at the end of which you can watch a video clip of the filming. There will be a lot more material like this coming later and I will try to get more material on other steps like processing and finishing the images.
Cooperation with the Linnateatteri
I have had the honour of shooting for years for a beloved client Linnateatteri wide range of advertising and marketing images. Already more than a dozen different stunning filmed productions behind him. Here’s one of them: the Aksel and Elina Wedding Farce.
Top experts in the working group
This production was written by comedy superman Antto Terras. It was directed by Kari-Pekka Toivonen, a multi-talented professional with an impressive amount of experience as an actor.
One promotional photo of nine people
The advert features three great actors: Katriina Sinisalo, Miika Laakso and Mikko Leskelä. Each of them had to be described individually in different roles. The individual images were combined by image processing into a single whole within the same advertising image.
The Dominosali as the location
The location was the legendary Domino Hall of the Linnateatteri. I always shoot on-location commercials directly on my portable MacBook Pro computer, so everyone in the production team and the people being filmed can see the images instantly on the computer screen, rather than having to flick through the image on the camera’s thumbnail screen.
Even lighting and colours
As each person in the picture has to look as if they were all in the same group shot, there are many challenges: the exposure has to be the same in every picture, with no differences, and the colours have to be accurate. I use Profoto’s professional flashes, which are very reliable both in terms of colour values and luminous intensity.
The end result: visibility for the whole city
The advertising image spread to bus sides, billboards, brochures, magazines and publications – many metres across and crystal clear.
Why resolution matters
For advertising images to be so versatile and to be displayed in public areas and on the street as large, accurate prints, they need to be shot with a high-resolution camera. That’s why I’ve also invested in professional cameras. When the image size is large, it can cover large areas in sharp focus.
Find out more about the wonderful world of advertising images
